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“ We’re not here to make your old system cheaper.
We’re here to help you build a better one”

Provider Performance

Re-imagining Operations

  • 1. Location dispersion leads to “location debt.” –AI Centers of excellencewith rich talent pools will be the new standard.
  • 2. Deep domain expertise – being an inch wide & mile deep – is needed for competitive differentiation & to understand customer needs.
  • 3. Traditional commercial models are outdated & it’s time to embrace non-linear, outcome-driven approaches.
Provider Performance

Re-engineering Talent

  • 4. The future of work is evolving. Redefining Who (employees, gig workers, AI agents), How (task allocation), & What (skills) is crucial.
  • 5. Hierarchies are outdated. Organizations must identify roles that create outsized value and foster collaboration over silos.
  • 6. Hyper-personalized skilling is the future & middle management must adapt, shed outdated power structures & embrace new skills.
Provider Performance

Re-building Technology

  • 7. The lines between front office, back office, IT, and BPO are blurring and enter services as software.
  • 8. Labor arbitrage is table stakes. The next frontier will be Technology arbitrage – not just for cost, but for leverage.
  • 9. AI isn’t just technology – it’s a mindset. Integrating AI into everything and democratizing access is key to staying ahead.
  • 10. Partnerships are critical. We see ourselves as orchestrators of a symphony of partners delivering maximum customer value.

Industry Endorsement for UnBPOTM

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The time to unlearn the old BPO model and relearn these new thresholds of value creation has arrived, and I laud Firstsource’s bold approach to staying ahead of secular change.

Phil Fersht
CEO and Chief Analyst at HFS Research

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I applaud Firstsource as a forward-thinking partner whose approach creates agility in today’s fast-changing, AI-driven world.

Kendra Tucker
CEO of Truckstop

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The UnBPO™ approach accelerates transformation and puts AI first in reimagining strategies around people, processes, and technologies.

Dennis Stetzel
SVP & Head of Operations at ETS

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